Watch the Video to see why it's important to benchmark your profits against peers and how the
7th Annual Landscape Industry Peer Benchmark Report will help you Know Your Score.
Interested in participating in the report?
In business, the income statement is like a scorecard — a report that tells you and your team how the company did that month.
We get so excited about seeing the score; it is like opening a gift at Christmas when we were kids.
First, we wonder what’s there.
Will it be something we expect or a surprise?
Will we like it?
An Important Question
You and your team have worked hard, and you hope it will be good news.
Sometimes it is, and sometimes it’s not. Even for the business owners who regularly see good results, there is often a seed of doubt.
A curiosity. A question.
Is my business really performing at its best?
Or do we have some room for improvement?
How good could my business' profitability really be?
If you are like us, you wonder how your results compare with others in the landscape industry.
Proof Gives You Power
You may think your company is performing great, but you need proof.
Maybe you suspect that the company’s performance is weak, but you don’t know why.
Or you may hear numbers from industry experts, and wonder how realistic those numbers are in your situation.
As a business owner, you live and work in a highly competitive world.
You need to know the answers to these questions to survive and to thrive.
When you show proof to your team, it starts a conversation.
Imagine being able to point to hard data and say, “here’s where we can improve, and by how much.”
Data has the power to make your conversations straightforward.
"This Benchmark Report is unique. You see each company's data—revenue mix as well as expenses and net income as a percentage of revenue—and it's anonymous. I use it each year to see how my company is performing. I love it!"
-Nick DiBenedetto, ND Landscape Inc.
Learn from Past Years' Reports
In past years, up to 15% of the companies participating have reported net income that was more than 10% of revenue.
A handful of companies usually report that they lost money...
And the average net profit margins are typically less than 5%, which is not nearly enough.
Wouldn’t you like to see what the most profitable companies spent on labor, equipment, and overhead? Wouldn't it be nice to know how much enhancements were as a percentage of maintenance revenue — often a key factor in profitability?
These numbers can drive conversations with key members of your sales and management teams. As business owners, we want our people to perform “better” year over year.
Numbers give everyone clarity on what “better” really means.
Other Benchmark Reports
Numbers without context can harm you instead of help you.
You may have participated in other landscape industry benchmark reports — the ones where they give you long forms to complete, and then you see the results as simple averages without any context.
It's unclear about the mix of services or sizes of the companies.
Worse, it’s unclear about what you and your team should do with the information.
When you look at the results, you have to wonder whether everyone made the same assumptions you did about where to put their numbers on the form in the first place.
Because you know that if they don't, then the numbers are meaningless.
It’s apples and oranges.
The Landscape Industry Benchmark Report by The Herring Group eliminates this problem.
We make sure that you get the context you need so that the numbers are meaningful and actionable for you and your team.
So here’s how it works
When you sign up, you get simple instructions about how to upload your income statement and balance sheet directly from your accounting software to a secure server. We make it easy.
No forms, no complication, no wondering if you did it right.
Once we have all the data, we take every company’s revenue and expenses and make consistent classifications so that you can compare the results with confidence.
Then we convert all the major expenses to percentages of total revenue, and we make the results anonymous by deleting the names and showing each company’s results in a separate column from greatest revenue to least revenue.
And every year, we do a live webinar to review the report findings, answer questions, and show you how you can use the report in your company.
We make this report as simple and actionable as possible for you.
60 Day No-Risk Guarantee
We've been there in the trenches facing hard decisions, feeling stuck and unclear.
You don't have to guess because the data from your business and your peers can guide some of the decisions and make a big difference.
If you take the actions that we suggest, you will likely see at least a 10% increase in your net income.
Many businesses have seen much more.
When I see numbers, I see a story.
That ability comes from how I am designed and from my years of experience as a CFO — a Chief Financial Officer. I have also been a Chief Operating Officer, so my focus is on actions — actions that produce results to change the story.
When I produce reports, they are actionable.
The Landscape Industry Peer Benchmark Report is an important tool for my success, for the success of the team here at The Herring Group, and for the success of our clients.
For more than 20 years, benchmark reports have helped me optimize profitability for companies in all types of industries, including the landscape industry. When properly constructed and used, this report is powerful.
This report helps management teams understand what is possible.
Most managers think they do a great job and if the profits are not there, then it just cannot be better.
The 2020 Landscape Industry Peer Benchmark Report sponsored by Aspire Software shows them clearly how much other companies are making and what expense ratios need to be present in order to make it happen. The report shows the results of each company (anonymously) in percentage terms to make the profitability and ratios easy to see.
If you show the right people the right data, they will respond with actions that will improve the results.
And that is what I have been doing for more than 20 years!
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This report is specifically for Landscape Professionals to get clear about your business wins and losses
It all starts with knowing the important data points in your business. You will get answers to burning questions:
We will produce a report clearly showing how your company compares with your peers. Uploading is fast, easy and secure. There are no forms to complete, saving you time.
The report shows the revenue streams and expenses specific to running a landscape business.
It's more than data and statistics in this report. Yes, you will get to see the financial data of your peers (anonymously). Think of the Landscape Industry Peer Benchmark Report as a scorecard where you can see the places you are winning and where you're losing.
In addition to the detailed report, you get an exclusive invite to a private webinar. This webinar will be hosted by Greg Herring where he works with you to define clearly how you can use the benchmark report with your management team.
Your team can build on its wins and decide next steps to grow your profits and your business.
The Landscape Industry Peer Benchmark Report is something you can reference for your planning and budgeting. It is an important tool to help you set expense and profit goals.
Data is expressed in percentages, not dollars, and company names are kept anonymous—making it easy to compare, learn, and take action.